Have you ever heard the saying “first impressions matter”? Well, the statement is true. First impressions are a hard thing to battle, especially if your first encounter with someone is less than positive. Read the excerpt below from Forbes:
“Did you know it takes only three to five seconds for someone to form a first impression? And while you might wish that opinion were based on your intelligence or experience, most studies show that first impressions are shaped by what can be seen or heard in those initial few seconds. What impression are you creating?” (cited: 5 Tips To Create A Positive First Impression)
(Side bar comment from the blog author: consider how your opinion of this man changes after viewing this video)
In past posts, I’ve discussed the importance of networking and for this reason, first impressions mean everything but a lot of the times we think of making a first impression when we are meeting with a prospective employer at an interview, or less formally a prospective partner on a first date. Several articles have been written about being well dressed, well groomed, and a firm but not too strong handshake are what can make or break you. In a professional setting, it can mean getting the job or continuing your search for another one. Unfortunately, first impressions can also mean being rejected for a job just because the hiring manager doesn’t like you, doesn’t like how you look, doesn’t think you are the right fit for the job. While it’s illegal for a hiring manager to reject you based on the grounds for discrimination, that’s not to say it does not happen. For those of you who aren’t sure what is considered discrimination in Canada, here are 11 protective grounds under the Canadian Human Rights Act:
- race
- national or ethnic origin
- colour
- religion
- age
- sex
- sexual orientation
- marital status
- family status
- disability
- a conviction for which a pardon has been granted or a record suspended.
More specifically, each province has it’s own code as well. According to the Ontario Human Rights Code, protected grounds are:
- Age
- Ancestry, colour, race
- Citizenship
- Ethnic origin
- Place of origin
- Creed
- Disability
- Family status
- Marital status (including single status)
- Gender identity, gender expression
- Receipt of public assistance (in housing only)
- Record of offences (in employment only)
- Sex (including pregnancy and breastfeeding)
- Sexual orientation.
Since discrimination laws in Canada are so strict, it is a big faux pas to attach your picture to your resume and/or application when applying for a job. Makes sense, right? The same goes for why we don’t also include our birthdays, sex/gender, marital status, even race on our cover letters and resumes. Recruiters and hiring managers don’t have a right to know. In fact, recruiters have been known to immediately throw out a resume that has any of the above mentioned information (picture included) to avoid becoming biased in their screening process. This can be somewhat challenging for newcomers to Canada who are used to their home countries allowing (and in some cases, expecting) this information up front.

With such strict laws, especially when it comes to employment, it begs the question why so many people are encouraged to put up their picture on LinkedIn. Now, it’s true a lot of people and articles say that in order to maximize your marketability on LinkedIn or to make your profile more powerful, you HAVE to put a picture up. In fact, according to Social Media Today, putting a picture up is #2 of their article How to Use LinkedIn Powerfully: 10 Tips to Know. While their advice may be with good intent, social media enthusiasts should beware that posting a picture on any social media website opens you up to discrimination. A picture can either factor you in or factor you out of an interview.

Some of you may not have a problem with this but for others, the colour of your skin, your racial features, even a really terrible (subjective) picture may prevent you from being called in for an interview. That isn’t to say that you should never have a picture posted on LinkedIn – privacy settings can keep your picture private from the general public and visible to only your contacts. Advisably, if you add to your contacts list only those whom you know, then posting a picture might be a way of people remembering what you look like, even after that first encounter has passed. And truthfully, if you are highly visible on other social media websites such as Facebook and Twitter, it may not be difficult for any prospective employer to do a little digging before calling you.
My recommendation is to make it as difficult as possible, requiring recruiters and hiring managers to judge your application solely on your merits rather than on your picture. Of course, if you do choose the alternate route and decide to put up a picture on LinkedIn, keep it professional because no one wants to see your washboard abs or last weekend’s beer cans to your face… well, unless you’re applying for a lifeguard position or beer pong judge. Just kidding.
To add to this, the Ontario Human Rights Commission (OHRC) has extended its Human Rights Policy to now include the strict requirement for “Canadian experience” as a grounds for discrimination. As per the OHRC, “The OHRC’s position is that a strict requirement for ‘Canadian experience’ is prima facie discrimination (discrimination on its face) and can only be used in very limited circumstances. The onus will be on employers and regulatory bodies to show that a requirement for prior work experience in Canada is a bona fide requirement, based on the legal test this policy sets out.” For more information about this policy, visit the OHRC’s website here.










Having a mentor is a fantastic opportunity, especially for those looking to enter into the workforce; however, with mentorship comes patience, good listening, and an open mind. A mentor, just like someone you ask for advice from, is a person who has enough experience or education or skill to be able to offer you help… so long as you are willing to receive it. If you are fortunate to have a good mentor, he or she will inspire you to make changes in your life to improve your chances of success in business or personal affairs; motivate you to overcome obstacles and challenges; shift your paradigm and challenge what you already know with a new way of looking at things; teach you to think critically; be confident in yourself and your decisions. But in the same way, seeking out a mentor if you have no intention of learning from any imparted knowledge or experience, is much the same as asking for help or advice if you have no intention of taking it.

say that my intrigue with Don Draper and my amusement with Roger Sterling flirted my initial interest in the show, as of last season, I’m far more interested in the lady in charge, Joan Harris, and the frumpy underdog Peggy Olson. I think the character development around these two have been great metaphors for the change in labour and civil laws, human rights, and feminist movements at this time. And in the context of advertising, the whole thing is pretty brilliant.




